Keyweo is a digital marketing agency born in Barcelona in 2018, specialised in SEO, SEA and Social Ads. Two Guillaumes started out as freelancers, the first clients came quickly, and the team grew around them. The company was created in 2020, the Spanish market opened soon after, and we now work out of a 350 m² open space in the centre of Barcelona.
The name mixes three things: key, as in the key to a successful digital strategy, keyword, the basis of any good SEO/SEA strategy, and SEO, our favourite acquisition channel. It is pronounced kee-way-oh.
The logo wraps that name between two angle brackets, left and right, so familiar to web developers. That nod to HTML tags points at our technical expertise, one of our real strengths.
Made up of passionate experts, the SEO team's mission is to develop the visibility of its clients on search engines, in order to attract qualified traffic and conversions, and thus develop their turnover and their notoriety in their respective sectors.
They master the different aspects of SEO, namely netlinking, semantics and technique, and keep up to date with the different developments in the algorithms of search engines like Google. SEO consultants are also required to carry out reporting, keyword studies, technical audits, competitive analysis and even technical optimisations. A true strategic asset, they support their clients in their daily SEO needs.
They also know how to be patient and pedagogical with the client, to explain the strategy and the progress of the service.
Members of the Paid Ads team must ensure that they have the best return on investment for their clients. Experts in platforms such as Google Ads or Facebook Ads, they follow developments and adapt to different changes.
They take into account customer needs, adapt to their budget, constraints and business specificities to quickly develop their sales and their number of leads on search engines (SEA) or social networks (SMA). They know how to be quick in decision-making and reactive during important periods such as Black Friday, while knowing how to demonstrate patience and pedagogy towards the client to explain the strategy and the progress of the service.
Audience management, creation of textual or visual advertisements, daily monitoring of performance and reporting are part of their missions.
The HR & Admin team owns recruitment, from publishing the positions to the first day, and looks after the daily wellbeing of the teams.
Day to day, this is the team that prepares contracts, handles payroll and time off, manages suppliers and the office, and guides newcomers through settling in Barcelona: NIE, social security number, bank account, housing.
It is also the first point of contact for candidates, from the first conversation to the signature, and the team that keeps the internal rituals alive: Friday breakfasts, teambuildings, birthdays.